Code of conduct for alcohol retailers
The Government has recently announced a new code of conduct for alcohol retailers. This checklist
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Mandatory licensing condition
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Coming into force |
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Banning promotions such as “all you can drink for £10” or “women drink free” deals.
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6 April 2010 |
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Banning “dentist’s chairs” where alcohol is poured directly into the mouths of customers.
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6 April 2010 |
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Ensuring free tap water is available for all customers.
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6 April 2010 |
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Making sure all sellers of alcohol have an age-verification policy in place.
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1 October 2010 |
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Ensuring small measures of alcoholic drinks are made available to customers.
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1 October 2010 |
Penalties for breaching the code
Premises that breach any of the above conditions will risk a range of sanctions, including:
· Having additional conditions imposed on their licence.
· Losing their licence.
· A maximum £20,000 fine and/or six months imprisonment.


